# Digital signage based user targeted advertising **URL:** \ **Category:** Anthias\ **Created:** [November 15, 2020, 4:49pm UTC](https://forums.screenly.io/t/digital-signage-based-user-targeted-advertising/416 "2020-11-15T16:49:47Z")\ **Posts on this page:** 3\ **Page:** 1
**Author:** ![viradhanu](https://yyz1.discourse-cdn.com/flex029/user_avatar/forums.screenly.io/viradhanu/32/226_2.png) [@viradhanu](https://forums.screenly.io/u/viradhanu)\ **Post date:** [November 15, 2020, 4:49pm UTC](https://forums.screenly.io/t/digital-signage-based-user-targeted-advertising/416/1 "2020-11-15T16:49:47Z")
Hi guys, I’m really new to Screenly. Currently I’m working on an university project called digital signage based user targeted advertising. Here I’m going to use rpi camera module to implement the user targeting part. (it will predict user age and gender using OpenCV) Can I use Screenly OSE to implement my project. Please help. ---
**Author:** ![vpetersson](https://yyz1.discourse-cdn.com/flex029/user_avatar/forums.screenly.io/vpetersson/32/8_2.png) [@vpetersson](https://forums.screenly.io/u/vpetersson)\ **Post date:** [November 20, 2020, 11:52am UTC](https://forums.screenly.io/t/digital-signage-based-user-targeted-advertising/416/2 "2020-11-20T11:52:09Z")
Sure, Screenly will help you with the playback, but you still need to write a lot of code. Basically, you need to write code that uses Tensorflow/OpenCV etc to detect and then fire off an API call to Screenly to change the content. ---
**Author:** ![viradhanu](https://yyz1.discourse-cdn.com/flex029/user_avatar/forums.screenly.io/viradhanu/32/226_2.png) [@viradhanu](https://forums.screenly.io/u/viradhanu)\ **Post date:** [November 20, 2020, 1:27pm UTC](https://forums.screenly.io/t/digital-signage-based-user-targeted-advertising/416/3 "2020-11-20T13:27:09Z")
Thank you for the reply sir.